Build a complete brand identity for a healthy food brand

Budget 845$ per month

Posted: 4 year ago

Opened

Description: Hi all,

Experience level required: High

We require a full brand identity for a new healthy food brand. Currently, the only thing we have is the name of the company and the product. The things we initially require are:
• Typography
• Colour palette
• Patters
• Graphics, icons, etc that can be useful
• Style guide for use when sharing with website developers, flyer production and similar

Potential additional work (not to be included in the main quotes)
• Core values and mission statement
• Logo
o Social media frames based on brand identity
o Business cards
o Pitch deck with colour schemes and fonts
o Marketing flyer based on the scheme

In your quote we would like to understand the below things:
• Confirmation of exactly what deliverables are included in the proposal
o Including what formats they will be delivered in
• Estimated timeline for start and completion of the project
• How would you gather my requirements?
• What research you would do for competing brands?
• How would you research my target market?
• Previous similar work and outputs
• How many brand concepts are included in your quote?
• How many iterations are included?

We need to own the right to all the materials after the project completion.

Can you please make two quotes (the logo might be crowdsourced through previously purchased package):
• One with logo development
• One without logo development

Brand/product information:
• Name: Higher Horizons
• The brand is a new healthy food brand
• The brand should appeal to both men and women
• Premium product with a premium price due to its superior nutritional value
• We produce high protein and low carb tortilla wraps for the foodservice industry. The product will make any product using tortilla wraps healthier (e.g. more protein and less carbohydrates) this includes: pre-made wraps, made to order wraps, burritos etc.
• The product has 400% more protein and 75% less carbohydrates compared to standard tortilla wraps
• UK based with plans to expand outside of UK in the future.
• The customers will be foodservice outlets such as Chilango, Chipotle, Wrap It Up, David Lloyd gyms, independent and chain coffee shops such as Pret a Manger, Starbucks etc
• The foodservice outlets should want to show the branding on their menus etc which are end consumer-facing
• The brand will at a later stage also be pushed directly to consumers via a number of channels such as retail, online shops, amazon fresh etc

Any questions regarding the product etc please let me know!

Thanks
Timmy
Skills:
flyer,typography,logo,business card,illustration,brand development,brand identity,design,icon,palette,social media,style guide

Category: Design & Art

Source: peopleperhour.com

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Build a complete brand identity for a healthy food brand

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