Fashion Social Media Manager (Freelance with some In house
Budget
Posted: 4 year ago
Opened
- Description
- We are seeking a Social Media Manager to join our Editorial team. you will be responsible for delivering engaging fashion, beauty and lifestyle content as well as significant audience acquisition via our social media platforms. You will manage the day-to-day activities of our social media as well as manage, compile and write content that consistently drives traffic back to site and off-site engagement increasing the brand’s social footprint.
This role must be able to work effectively with many different teams including editorial, publishing and creative solutions, video team and the social media team, in order to influence and implement best practice.
Responsibilities:
Write and edit social optimized content in line with our tone of voice across all social media platforms.
Community management on all platforms.
Be an ambassador for the brand in social spaces, engaging in conversations, and develop and expand community and influencer outreach efforts.
Identify, ideate and implement social-first content campaigns to enhance experience in the social space
Manage the social editorial calendar and liaise with thsocial media team to ensure amplification of editorial content
Create special events social campaigns and end of campaign performance review
Create weekly and monthly reports from software such as Twitter Analytics, Facebook Insights, Instagram Business Manager as well Google Analytics and Omniture and communicate these insights for the wider brand team
Work with key stakeholders to develop social strategy for the brand and implement that strategy within an analysis-focused environment.
Employ listening and real-time analytics tools and best practice to respond to users and trending events in a dynamic way.
Monitor and share insights into social trends and tools and document and report on activity and results.
Share best practice and digital knowledge with the editorial team including digital specialists and newcomers to digital activity on digital-first content concepts and optimization opportunities
Work with commercial and marketing teams on ideas and help with the activation of social on creative solution
Essential Skills:
Experience working in a digital editorial platform
Editorial Social Media Management experience
Confident in building reports and evaluating analytical results
Have a robust understanding of the paid social models within each platform
Experience building relationships with internal teams across the business and key social platforms (e.g. Facebook, Instagram, Pinterest, YouTube)
Knowledge of luxury fashion and beauty social spaces
Creative, with strong influencing skills
Enthusiastic and hardworking attitude
Ability to work under pressure and meet tight deadlines
A good communicator who can work well in a busy team
A diplomatic person who is confident working with people at all levels
A passion for fashion, people, culture, beauty, travel and life
Work freelance but with at least some time in the office
Skills:
editing,community management,google analytics,social media management,video,social development,content writing,editorial,ambassador,business management,campaign,communication,compiler,digital,facebook,fashion industry,instagram,lifestyle,marketing,omniture,pinterest,social media strategy,special events,twitter,voice,youtube
- Category
Source: peopleperhour.com
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