From Unsegmented Audiences To High-Value Cohorts

Erin Condren implemented a fully integrated digital marketing strategy with Wpromote and were seeing great results. But instead of resting on this success, Erin Condren, like many brands, was looking for key tactics to help them grow the business. To reach these goals, our teams joined forces to conduct a lifetime value (LTV) analysis of about 5 years of customer data to determine Erin Condrens current customer LTV, predict future customer LTV, and discover purchase trends.

Our team was able to create lookalike prospecting campaigns modeled on the highest value customers. This enabled us to acquire new-to-file customers for CPAs 25 less than other prospecting campaigns. Paid efforts became laser-focused on acquiring high quality new customers, who were predicted to spend 10x their CPA within 12 months.

We generated a 34.5 QoQ increase in organic traffic to evergreen content by targeting new customers who fit the persona of a high LTV Erin Condren customer.