From High Costs To High Returns

Providence, the third largest notforprofit health system in the US, had run into a problem:
Despite a notable organic presence and repeated success with more direct channels, Providence needed new ways to leverage search to help patients find their ways to Providence healthcare centers. With executives not entirely convinced of the efficacy of paid search, Providences marketing team needed to be able to accomplish two separate but related goals: significantly boost return on paid search investment, and turn prospects into clients. To meet these goals while keeping costs down, Providence needed an agency willing to challenge conventional thinking and set high bars for performance. That agency was Wpromote.

To take on this sizable challenge, Providence and Wpromote worked together to implement best practices across a complex cluster of accounts.Providence was one of the first in the healthcare industry to set up in-store tracking for their locations