Zenni Makes Everyday Eyewear A Reality

The company was looking for ways to expand her quickly-growing but virtually unknown prescription glasses business. Without a marketing team to speak of, Julia had built Zenni Optical to be a profitable company with a solid foundation, and Zenni customers absolutely loved the brand. However, Julia had aspirations of becoming a billion dollar company, a goal that would prove elusive while Zenni was pigeon-holed as the place to buy 6.95 glasses.

Zenni Optical dramatically improved cross-channel tracking and attribution, and started to understand what made each digital channel vital to their overall success. They launched their branding and messaging to entirely new audiences, like fashionistas. Breaking away from the need to see an immediate return for every dollar spent, Zenni began introducing more generous time frames to gauge the success of Wpromotes marketing efforts.