High Fashion Home case

Knowing the potential of video in digital marketing, they wanted to use it to speak to their target demographic: women age 25-65, many of whom were buying their first home. Wpromote developed an idea that both told a compelling story and enabled Wpromotes Paid Search team to capitalize on content to deliver conversions.

All aspects of the video were aimed at evoking the audiences childhood dream home. The video was not only compelling as an individual piece, but also generated exciting engagement on YouTube.

We found direct correlation between running the video in YouTube Ads and increased branded searches within Google (as well as the revenue and profit increases that resulted in these extra searches YoY). In addition to the advertising success on YouTube, the video led to a lift in foot traffic in HFH's Houston location.