Rate:
1500$ per project
City:
California
Local time:
15:52
Sign up date:
February 2019
Website:
Address:
105 West Broad Street, 4th Floor VA 22046
MyFreeTaxes website
CHALLENGE
Find a creative way to make the topic of tax filing less daunting to a millennial audience, while increasing the number of users that take advantage of United Ways free tax-filing partnership with HR Block.
SOLUTION
The only certainties in life are death and taxes, so why not appeal to the slightly weird, offbeat humour of millennials with a campaign that uses Death himself as its spokesman?
RESULTS
A fun and informative campaign site that educates users on their eligibility to file their taxes for free, while emphasizing calls-to-action that prompt more of them to start filing.
Find a creative way to make the topic of tax filing less daunting to a millennial audience, while increasing the number of users that take advantage of United Ways free tax-filing partnership with HR Block.
SOLUTION
The only certainties in life are death and taxes, so why not appeal to the slightly weird, offbeat humour of millennials with a campaign that uses Death himself as its spokesman?
RESULTS
A fun and informative campaign site that educates users on their eligibility to file their taxes for free, while emphasizing calls-to-action that prompt more of them to start filing.
added: 5 years ago
2000
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