Helping the Air Force Academy reach a higher altitude.

The United States Air Force Academy is deeply rooted in honor and tradition. And as with any brand thats been around for almost 60 years, it was in need of a refresh. Pyxl was recruited to help modernize their marketing to increase brand awareness across the country and recruit a more diverse student body.

We optimized existing social media platforms, initiated a content calendar, developed a strategy for launching LinkedIn and Snapchat and provided detailed weekly reports on reach and engagement. As well as worked with departments across campus to rewrite and optimize site content to improve search engine rankings. Designed and developed mobile-friendly, eye-catching and user-friendly templates to help tell the Academys story in a more engaging way.

Based on analytics data, the website was designed for desktop and mobile usage. Specific featureslike interactive mapswere created to enhance the mobile experience, especially for on-campus visitors.