Launch a unique media publishing platform

The team behind the VICE News brand wanted to focus heavily on design, featuring quick clips and tons of video content framed by motion graphics in an art-directed environment. It need to look likeand work likethe TV show, with a powerful, dynamic aesthetic defined as much by motion as by type and illustration.

We chose WordPress for the quality of its editorial tools, its known scalability, and the speed of development. We built a React front end that treats WordPress as an API. Through many cycles of rapid development and prototyping we arrived at a system that works every dayand scales effortlessly when big news breaks and millions of people visit the site.