Case Study: Nexcess

Northcutt initiated our inbound marketing process with Nexcess in phases. Early conversations surrounded Search Engine Optimization, as a result of Corey Northcutt's glowing portfolio of success with related tactics. This included brand-safe link building processes that stemmed from knowledge of more than 30,000 meticulously organized opportunities.
It was also established that content marketing was crucial need, in the way of press releases, blogging, and web content. This stemmed from the fact that Nexcess had placed nearly all focus on being technically brilliant, with a treasure trove of technically spectacular concepts at play that were ripe to be communicated with an audience.
As initiatives proved positive returns, Northcutt began to layer on a wide variety of other services, including social media marketing on and off the major social media sites, e-mail, conversion optimization processes, real time ad bidding, editorial public relations placements, and much more.