Turn ThoughtTraces Website Into A Sleek, Educational Hub

To be successful, we worked with Witmer to glean all as much information as possible, including their audiences, product features, and product benefits. All these needed to be highlighted on the new site to keep visitors engaged and ultimately moved to contact them. Previously, the sites focus was primarily on the licensing aspects of their content management platform, while neglecting more-in-depth content for people on different stages of their buyers journey. We worked the site architecture, wireframes, designs, and unique templates to reflect their new content strategy.


A new feature we created for them was the use of video animation. Witmer and his team actively sought out video, and with new-flexible templates in place, can continue to add more as they grow. Custom resource and blog templates allowed them to begin populating their site with case studies, event information, webinars, and detailed blogs. With a beautiful design and HubSpot training, ThoughtTrace.com can grow.