SPORTS TAILGATING STARTUP

The client a New York City sports startup that offers tailgating produces for fans at live sporting events was searching for a digital marketing agency to help with online brand building. The company pairs sports fans and tailgating, combining the worlds in three areas: parking lot prior to the game; in-evenu activities; sports fans homes.The Sports Startups situation was unique, and its advisor wanted to expose the brand through a combination of organic SEO and Facebook marketing.

The initial goal was to create online brand awareness to attract those within not only the sports communities, but also the tailgating communities. The next goal would be to use brand building to drive sales.

LSEO proposed two strategies for both short- and long-term growth: an intense paid social media advertising campaign for Facebook, and content development that would build the brand via Facebook.