Archive: Website Changes - Recommendations for changes (SEO/CRO)

Budget 52$ per month

Posted: 5 years ago

Closed

Description: Process: Website Changes - Insight and Recommendations for changes
Site goals/objectives: Maximise conversions and improve discoverability of content on-site and in search engines.

Requirements of the project:
1) Please take some time to review our site (enquiry/b2b lead generation site) and provide 5 critical elements that you think could be better and provide your rationale for it, evidenced-based, it must not be a subjective opinion.
We are planning to undertake a revamp of the site, and we will be using internal resources to make the changes.

2) Select a few products from the range visible on our site where you feel content should be re-written to help us achieve our objectives, and why these pages in particular. Again, please provide your supporting evidence for the change; it must not be subjective. Please also explain your approach, the reason you took this approach and why - this will help inform our strategy for any other future changes we decide to make.

It would be helpful if you could provide statistical reporting evidence to support your claims, e.g. referencing a key report using 3rd party tools such as Ahrefs, SEMRush or another insight-driven tool that enabled you to arrive at your conclusion.
Skills:
lead generation,statistics,business to business (b2b),search engine optimization (seo),semrush,web,site review