Archive: Review my site & google PPC marketing to optimise landing page & increase conversions

Budget 258$ per month
Posted: 5 years ago
Closed
Description
I run an actors headshot photography business and have recently set up my website and google ppc.

I am getting a lot of website visits from google, but none of these are really converting into sales and I beleive that this is due to one or two reasons:

1 - PPC targeting is not reaching the right people
2 - Site visitors are turned off in some way and do not book due to site layout / content / UX

I need someone to:

1- Review my site and the UX journey from a mobile and desktop perspective and recommend changes to the content / layout which will drive conversions
2 - Review my PPC marketing strategy and suggest changes / improvements to target the right audience

Ideally i need someone who has experience of working in the photography sector and particularly with actors headshot photographers.

I am just looking for recommendations, not someone to implement the changes as I am capable of doing this myself.

The website is headshots-london.uk and it is build on the squarespace platform.
Bookings are via a 3rd party (https://acuityscheduling.com/) embedded in an iframe

If you need any further info please ask.

I am looking for people who are UK based, have UX experience and experience of implementing successful PPC campaigns for similar businesses.

Budget is for guidance only.
Skills:
marketing strategy,headshot photography,squarespace,acting,advice/consult and guidance,booking,campaign,desktop,google adwords,iframe,mobile,pay per click (ppc),search engine marketing (sem),user experience (UX),web
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