Archive: Ongoing organic optimisation of website
Budget
40$
per month
Posted: 5 years ago
Closed
- Description
- About Vincent Reed.com
Founded in 1989 and based in the South East, Vincent Reed employ an established team of highly skilled artisan craftsman who share a passion for preserving the heritage of our buildings and their interiors. Vincent Reed works regularly alongside Historic Royal Palaces, English Heritage, National Trust and local conservation officers providing invaluable support and advice to our clients.
What we do
We specialise in sympathetic and traditional period wood restoration
Our projects vary in size from a Victorian semi-detached family home to a Grade I listed stately residence as well as some of our country’s most recognisable scheduled monuments, including Kensington Palace. Our focus is always to conserve and restore original features, whilst striking a balance with the needs of a space to live in and enjoy.
Our philosophy
Historic woodwork must be given the same treatment and respect that antique furniture demands
Over time surfaces take on a wonderful historic character and colour which is referred to as patina. When restoring, it is vital that this valuable detail remains. This is why we never use sanding machines and only ever use traditional techniques and materials to deliver a unique, beautiful finish every time.
www.vincentreed.com
https://www.vincentreed.com was redesigned in October 2018 and moved from Squarespace to Wordpress. Some URLS were changed and there was a new structure put in place. 301 redirects were put in place and meta-descriptions & page titles were updated.
Since the new site went live there has been a YOY decline in organic traffic. However, this appears to be traffic related to old articles on the site and NOT the home page. In fact, looking at October 2018 versus Jan 19, the home page is up 50% (see organic landing page report).
It also appears that the Google algorithm update that took place on the 14th February has negatively impacted the website - https://www.searchenginejournal.com/google-update-valentines/293451/
In addition to these points, there has been a decline in quality form enquiries.
Target market
The target market for Vincent Reed is both commercial and domestic. Commercial customers include Historic Royal Palaces, the English Heritage trust, the National Trust and local conservation offices.
Domestic customers include High net worth individuals and/or owners of listed buildings who have private restoration projects
Objectives
We are looking for SEO support to increase our visibility, rankings traffic and conversions. There is an overall improvement across the entire site, but also have some key services we want a focus on.
You will be working with the business owner, consultant and web development/hosting team and are looking for;
- Keyword research and an overview of the approach and strategy you will be undertaking.
- Ongoing technical SEO recommendations and implementation (where necessary).
- Content recommendations but not content creation.
- Link building to take place but will first want to understand the link building strategy and approach before agreeing to any link building.
The areas we wish to focus on are;
- Insurance projects (fire and flood damaged buildings needing restoration)
- Flooring restoration
- Reclaimed flooring supply and fitting
- Hand-made Refectory tables
What we will need before agreeing to work
Examples of work you have done with similar customers
Skills:
keyword research,link building,organic traffic,hosting development,squarespace,article,advice/consult and guidance,algorithm development,artisan,English,furniture virtualisation,marketing,philosophy,search engine optimization (seo),web,website development,woodworkers,wordpress (cms)
- Category
Drag