Beesy/Projects archive/Sales & Marketing

Archive: Email Marketing Specialist Needed

Budget 300$ per month

Posted: 5 years ago

Closed

Description: I’m a digital marketer. I’m going to be expanding my production into other key areas in the digital marketing landscape. We offer competitive salaries, work from home opportunities and a friendly, clear communication environment.

We require an email-marketing specialist toto lead our email marketing campaigns for our clients.

The position is fully remote.

The Email Marketing Specialist is responsible to help implement our email, and triggered-automation campaigns with a focus on content creation.

Duties
• Aid in implementation of email marketing campaigns, including automated lifecycle programs that drive incremental customer value and achieve key business goals
• Write email communication and work with internal graphic design teams to complete the creative process
• Continually A/B test communication at each stage of the customer journey to bring the right message to the right customer at the right time.
• Report on customer behavior and their key characteristics to improve email marketing.
• Create educational campaigns that serves our current customer base.
• Manage email calendar and coordinate with various internal groups to schedule emails and build necessary content
• Develop dashboards and reports that provide insight and visualization into performance relative to KPIs, projections, and comparative historical performance.
• Identify and troubleshoot delivery issues and drive rapid resolution with support of technical team and email platform service provider.
Qualifications
• 2-3 years of experience (email marketing, marketing analytics or similar)
• Bachelor degree required
• Experience with Marketing Cloud (Email Studio, Journey Builder, Mobile Studio)
• Hands on experience with email marketing (especially lifecycle marketing) to a consumer base (at scale) with a measurable track-record of success, supported by ROI outcomes.
• Ability to deep dive into performance data daily, drawing conclusions and building campaign strategy based on data.
• Basic HTML and CSS
• Mobile app retention and mobile messaging marketing experience a plus.
• Experience with web analytics and analysis tools (ie Google Analytic, Excel, etc.).
• Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment.
• Involvement with email template creation, A/B and multivariate testing, data ingestion and extraction
• Entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!
Skills:
email management,a/b testing,email marketing,google analytics,html/html5,analysis tool,automation,campaign,communication,competition,development,digital marketing,troubleshooting,web analytics

Category: Sales & Marketing

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