Email Marketing Manager
Budget
1000$
per month
Posted: 5 years ago
Opened
- Description
- Liberty Scales Inc is looking for an Email Marketing Manager
As the Email Marketing Manager, you are responsible for leading the success of the email marketing program. Autonomously executing on all aspects of our ongoing email marketing efforts, including strategy, implementation, optimization, testing, analytics reporting and analysis, promotional calendar coordination, as well as proofing.
You will be focused on both the strategic and tactical implementation and optimization of email marketing efforts, testing (A/B testing, segmentation testing) and analytics (identifying key levers to produce greater ROI). Building out email drip campaigns, staying on top of deliverability, and communicating the success of the program to the wider team. We are looking for a detail oriented, results-driven, enthusiastic individual looking to drive substantial business success through email marketing.
Essential Functions:
• Develop new campaigns aimed at driving business goals.
• Proactively develop new strategic email marketing initiatives.
• Create regular reporting and present to the wider team.
• Developing and deploying daily email marketing activities such as setup, proofing, deployment, A/B testing, and reporting.
• Develop list segmentation based on lifecycle, product interest, and campaign.
• Utilizing marketing automation software (currently Campaign Monitor) to create and execute all email marketing projects for daily sends, drip campaigns, lead scoring and automation
• Measure, analyze and report on the impact of marketing campaigns and the results of their A/B tests, to determine their effectiveness as a whole, as well as identifying the key levers that should be improved. Monitor and report back on key email metrics
• Proactively coordination and management of promotional calendars and work side by side with other team members to ensure key campaign deadlines are met.
• Review and quality assure all outgoing communication. Check emails to ensure marketing messaging is conveyed and delivered clearly to recipients, ensuring messages are sent in proper format on both mobile and desktop and receiving optimal deliverability, proofreading email copy for grammar, spelling, and formatting, as well as ensuring proper link tracking is in place before the email is deployed.
• Deploying essential marketing operations tasks, including: list hygiene, troubleshooting, program/campaign maintenance, etc.
Core Competencies:
• Functional/Technical skills: Strong functional and technical knowledge and skills within email marketing. Including but not limited to:
• Copy-writing and design
• Segmentation logic best practices
• HTML knowledge * Has a proven record of reviewing and proofing emails for 100% error free messages
• Meets and exceeds goals successfully, constantly & consistently a top performer and pushes themselves
• Actively aware of fundamental email marketing KPIs and how to influence them
• Learns quickly when facing new problems, open to change, improves, enjoys challenges and finding solutions
Requirements:
• 3+ years of email marketing experience, owning and operating an email marketing program.
• Enjoys working independently and autonomously
• Proven track record of success via email marketing practices that have been put into place.
• Experience with segmentation and automation.
• English is proficient and conversational
• Understands the needs of B2B email program
• Has worked with email marketing programs / drip marketing
• Can speak to email marketing specific best practices.
• Experience in both strategic and tactical email marketing
• Proven ability to organize yourself, manage your time and be a self-starter
• Experience with email creation, design and editing
About Us:
We are Liberty Scales Inc our mission is to expand the potential of our customers. We accomplish this by providing the most accurate precision devices available, providing world-class tech support, and by creating a global team that provides proficiency, and masterful engineering. At Liberty scales we deliver maximum efficiency for our customers all around the country we believe in American ingenuity and provide our customers with only the best to take quantum leaps. Incremental changes won’t take us where we need to go fast enough. Liberty Scales a company where everyone is a pioneer. We collaborate with the greatest minds including scientists, doctors, designers, coders, and professionals, using innovation and technology to lead the world to new beginnings.
Learn more about our business at: https://libertyscales.com/
Job Type: Full-time
Experience:
• Email Marketing: 3 years (Preferred)
• Creative Suite: 1 year (Required)
Skills:
Email & Rss,Email Marketing,Email Marketing Software
Working conditions:
1000
- Category
Source: guru.com
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