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Archive: Competition research CRE tech startup

Budget 1000$ per month

Posted: 5 years ago

Closed

Description: Competition research for new commercial real estate product that sells our product

I need better sales and marketing materials for my semi disruptive new US real estate startup. I aggregate data that no competitor has, and the data and tech is not online. So I need very specific documents that sells my product.

I have 4 target market segments. US Only.
1. Commercial Real Estate (CRE) brokers
2. Residential Brokers
3. Urban planners
4. Professional real estate investors, companies over 5 employees.

To get these sales, marketing material, and a marketing plan. Step 1 is research.

RESEARCH STEP 1A: Research Commercial Real Estate tools, data, and software used by CRE professionals

Research who tools and data the CRE broker buy and license. Primarily this is CoStar, but there are others. What companies, what products, what are their prices, and price matrix? Who pay, the broker or brokerage? What do brokers like and not like about these products. How does the company sell their product?
What coverage or market levels do their market reports cover? Blocks, Tracts, Zip Codes, Metro Markets, States, National or what?
What are the top 3-5 ways that the CRE broker uses the product?
Explain any time savings functions our service has over the competition,
Explain how our service is different or better to sell
Workflow comparisons. How does the CRE broker access the data and reports, and what limits do they have on using the data or reports? Licensing issues or republishing issues, for example. Real-time or takes longer to deliver? Bullets under CoStar: More granular. More frequency of market updates of core economic and demographic factors that influence risk, opportunity, and choice. More Accurate. Matrix, compare CoStar reports too. 50 page vs. 3 page. Old vs. New data. Static vs. Growth. We do all this and CoStar does Y.

Create simple tables or matrixes and bullet points for completion and price comparisons. For example:

Then underneath this table/matrix, bullet points of what Growth-Maps (G-M’s) is better. Highlight the main functions that your competitors do not have and that G-Ms has. Explain the benefits and time savings better in the bullet points. Paint the picture of success so that any CRE broker or brokerage would say yes.
• Bullet 1
• Bullet 2
• Bullet 3

Create tables and bullet points that sells our service on price.

Again underneath have bullet points of what Growth-Maps (G-M’s) is is priced less and can save the CRE broker money. Goal of these 2 tables and sets of bullet points is to make it super clear, why the CRE broker should say yes. Paint the picture of success so that any CRE broker or brokerage would say yes.

RESEARCH STEP 1B: Research Real Estate tools, data, and software used by residential professionals. For the most part, we are just competing against the MLS. Not free or low cost apps. Clearly show what data the MLS has and Does NOT have. Especially when it comes to market data and forecasts, which can be used to know where to buy and when to sell.

Use similar tables and bullet point as above, AND show the value to all Realtors if we blend our data the MLS data. So I can convince the local MLS board or NAR to have a meeting. GOAL is to paint the picture of success so that the MLS and NAR will say yes.

RESEARCH STEP 1C: Research what tool that city planners and urban planner use. What tools, data, and software used by planners. Goal of this research and features / benefits analysis is to not get one city planner, but large associations like the Urban Land Institute to promote and/or partner with us. https://urbanland.uli.org

RESEARCH STEP 1D: Research what tools, data, and software used by professional real estate investors use. Over 5 people in the office, and investors, not flippers. Could be builder and developer too, since they in effect invest and have to hold the asset longer than just a flipper, who is not an investor.

Similar tables and bullet points. Probably more emphasis on our predictive model. See white paper on our models at bit.ly/2SyY0hR Comparing our predictive models to the competition, do NOT just cut and paste, research.

ONCE THIS RESEARCH IS DONE AND RIGHT, NEXT STEP:

Create 1-5 page documents that clearly state why we are FAR superior AND more economical for MARKET reports and delivery systems. Put yourself in the mind of the CRE broker, residential broker, urban planner, and investor. What would compel them to want a meeting, demo, and/or buy?

Create a side-by-side comparisons and/or a competition matrix.
How does this new far superior data and software help the CRE, Realtor, planner, and investor.
Will the documented tables and bullet points for each, also has a price comparisons. SO we are competitive on PRICE, DATA, and TECH.

Must be clear how we SAVE them $ w/ better data. We are BETTER and more affordable. So a better, alternative solution, so an easy to do switch, low pain switching cost. G-M’s is: More market details. More granular, More accurate forecasts. AND, the best part, it is more affordable than CoStar. Save $, Save time, More Sales.

Have 3 sections.
1. OUR ADVANTAGE: granular, frequency, accuracy, dynamic GIS and reports
2. OUR DIFFERENCE: why we are superior.
3. WE ARE COST EFFECTIVE: Price of DYI, cost of using 2 year old data. So the conclusion is save $ & Make $.
Last page can have images of our maps and technology, CTA, and our contact info.
Looking to get this done ASAP. Hourly or bid
Working conditions:
Fixed Price
$500-$1k
Skills:
competition research,market research,startup consulting,real estate technology,commercial real estate

Category: Sales & Marketing

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