Archive: Ad Traffic
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By arrangement
Posted: 5 years ago
Closed
- Description
- Ad Trafficker
The Ad Trafficker is responsible for all implementation and setup of digital advertising campaign. This includes ad trafficking and technical support. This position will coordinate efforts with various groups within the organization such as media team, any members within the platform logistics team, publishers and ad tech vendors. Responsibilities include, but are not limited to, setting up display and video assets within the adserver, communicating campaign status, collecting creative assets and ensuring they meet technical specifications, testing online ads, troubleshooting online ad issues, and general ad traffic tasks.
Responsibilities
Process ad trafficking requests accurately and efficiently, including:
o QA of trafficking sheets (identification and remediation of issues)
o Upload creative files into the ad server
o Assign creative to appropriate placements as detailed in the trafficking sheet.
o Implement business rules as instructed in the trafficking sheet
o Implementation of additional ad tracking code (e.g. verification,
o Generate ad tags
o QA ad tags (identification and remediation of issues)
o Distributed ad tags
o Generate and implement site event tags within client's conversion tag or tag management systems
o Maintain functional knowledge about core ad technologies (e.g. DoubleClick, Sizmek, Flashtalking, etc. )
o How to navigate UI's as related to trafficking tasks
o Technical capabilities and limitations as related ad delivery, data capture, reporting, and integration with other platforms.
o Administrate login requests and permission settings within the ad technology platforms
o Support existing media team with basic reporting currently being serviced by Platform Logistics.
Education and Experience
• Bachelor's degree from an accredited institution. Degrees in the following subject areas are preferred: marketing, advertising, computer science, information science, social science or business-related fields with technical and project management skills.
• Minimum 2 years technical experience across digital technologies, such as:
• Data Management Platform
• Standard/Mobile Ad-Servers
• Rich/Video Ad-Servers
• Ad Viewability & Fraud
• Audience Measurement
• Tag Management
• Dynamic Creative
• Behavioral Targeting Compliance
• Experience working in an agency environment and knowledge of the agency media campaign planning and execution process is preferred, but not required—agencies are exciting places to work with a variety of projects moving fast, having first-hand experience will help someone quickly ramp up
• Proven effectiveness in managing relationships
• Excellent project management skills with the ability to independently manage multiple projects
• Demonstrated skill using Excel, Word, and PowerPoint
• Ability to express oneself clearly and concisely in written and oral communication
• Ability to multitask
Working conditions:
1-3 months
30+ Hours/wk
Rate: not specified
Skills:
advertising,agency,campaign planning
- Category
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