I need a major LinkedIn Campaign Delivered
Budget
6450$
per month
Posted: 5 years ago
Opened
- Description
- PLEASE NOTE:
I am not looking for a proposal saying YES I CAN DO THIS. This is a decent budget campaign, for a large organisation for 12 months.
I need a FULL and COMPLETE plan of action, with clear direction addressing the objectives and a clear plan of action on how the plan will roll out over the next 3 months.
ADVERTISING BUDGET: $3500 Per month
MANAGEMENT BUDGET: $1500 Per Month
TOTAL BUDGET: $5000 Per Month
SCOPE OF PROJECT
We need an initial 3 month paid advertising, organic content and direct outreach (social selling – connection requests, messages/InMails, content sharing all from our CEOs account) campaign plan you would create for LinkedIn plus any other 3rd party or owned media you think should support this. Video should play a key role but not be the only content format.
The campaign should target 3000 ANZ based retailers we have already identified with 5-50 stores in 3 key retail sectors:
• Apparel / Fashion – 1000 accounts identified
• Furniture & Homewares – 1000 accounts identified
• Sports Nutrition & Supplements – 1000 accounts identified
We have already compiled a list of the company names and 1-2 key senior (CEO/COO/CFO/General Manager/Head of Retail Operations) contacts at them (these are typically the decision maker) though you may want to include a strategy to identify / reach a wider set of contacts at those accounts (influencers include HQ senior management in operations, eCommerce, Omni-Channel, inventory, supply chain, marketing, loyalty etc).
Your plan should focus on how we reach and drive awareness, engagement and leads from these accounts.
The goals of the campaign are to:
1. Start to increase brand awareness of VendHQ amongst key decision makers and influencers at target accounts – key metrics = followers (of our company page or Aaron account) and clicks/views
2. Drive engagement and serve this as intelligence to the Sales Development & Sales team (for proactive outreach / further nurturing activities) – provide a heatmap of who is most engaged
3. Surface sales-ready leads – present contacts at target accounts that are looking to change their Point of Sale / retail management software and interested to talk to VendHQ about how we help other retailers
Your plan should include:
• A calendar / cadence of what ads / organic posts would be published and when
• Audience types/criteria you would use to reach target accounts/contacts
• Ads / content you would serve including how you would use video as a key format (description or mock-ups) - any new content you think should be created or how you will repurpose existing content
• How you would employ direct outreach in LinkedIn (aka social selling – connect, messages/InMails, content sharing)
• Recommendations for media/content outside of LinkedIn (e.g. Google search/display, YouTube, Facebook, Instagram) and audience criteria you would use
• Campaign & ad group structure to provide optimum trackability of effectiveness and budgetary control
• Budget allocation by campaign/ad
• Quantified (SMART) Target / Objectives you would set for the campaign
• How you would ensure budget and performance is optimised? What actions would you take / avoid to maximise return on advertising spend?
• An overall touch-points journey map you would want to take contacts/accounts through
Skills:
video,cadence platform,supply chain management,campaign,ceo,chief financial officer (CFO),clothing industry,compiler,development,e-commerce,facebook,fashion industry,furniture virtualisation,google search,instagram,LinkedIn,managing director (general manager),marketing,retail management,social media,software management,sports,youtube
- Category
Source: peopleperhour.com
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