Facebook is useful to us
Budget
191$
per month
Posted: 6 years ago
Opened
- Description
- Facebook Stories is a feature which allows users to share photos, videos, and animations that disappear after 24 hours. It’s very similar to Snapchat stories, which was introduced back in 2013.
Facebook released a promotional video to showcase the benefits of Stories – “Let your camera do the talking”.
Unlike most social media posts, Facebook Stories doesn’t have comments or likes. Instead, when viewers respond to Stories, the interaction happens through Facebook Messenger.
Where Can You View Facebook Stories?
Content shared via Facebook Stories doesn’t appear in the News Feed. Instead, Stories appear at the top of the Facebook app or Messenger app.
And on Facebook desktop, Stories appear at the top of the right-hand sidebar.
To view someone’s Facebook Story, just tap on their profile picture. If there’s a Story that you haven’t yet seen, the user’s profile picture will have a blue ring around it.
Facebook Stories appear in full-screen. You can skip backward or forwards by tapping the left or right side of the screen.
So why should your business use it?
The Power of Facebook for Businesses
Facebook is King.
With more than 2.7 billion users, it’s the largest social network in the world.
But are these users engaged?
Yep. More than 1 billion people log in to Facebook every day, and according to comScore, the average user accesses Facebook eight times a day.
These users are so valuable that Facebook Ads totally dominates social media advertising, with a massive 93% of social media advertisers using the service.
But what about Facebook Stories?
The Rise of the Stories Format
When Snapchat launched Snapchat Stories in 2013, the world watched and waited to see if the concept would take off. Snapchat evangelist Gary Vaynerchuk even denounced the Stories format as a bad idea.
But Snapchat Stories were a huge hit.
Just a few months after the launch, Mark Zuckerberg saw the potential and offered to buy the company for a cool $3 billion. However, the offer was turned down as Snapchat’s growth exploded.
Still, if you can’t buy them, you can always copy them, right?
Fast forward three years. In August 2016, Facebook launched Instagram Stories, and then just six months later, Facebook WhatsApp Status.
Finally, Facebook Stories was launched in March 2017 to complete its all-out assault on Snapchat.
So who’s winning?
Although only 10% of Facebook's ’s 1.45 billion daily active users have adopted Facebook Stories, Statistica report's that “Facebook’s Snapchat clones are beating the original.”
It’s true that Facebook Stories is currently the least used out of these apps, but with Facebook determined to push the Stories feature, that seems set to change.
“The way people create content is changing to be from text to photos and videos,” said Connor's Hayes, product manager for Facebook Stories. “This is, in turn, changing the way they’re sharing with one another and interacting online.”
He added: “This is something that Snapchat has really pioneered.”
Obviously.
Skills:
video animation,product management,desktop,facebook posting,image,instagram,showcasing,snapchat,social media
- Category
Source: peopleperhour.com
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