Experienced Facebook Paid Advertising Specialist
Budget
51$
per month
Posted: 5 years ago
Opened
- Description
- Who are they: Our clients is a luxury outerwear company mainly specialising in mens garments. They are
an environmentally conscious brand who prioritise sustainability and producing products of
an exceptionally high quality which will stand the test of time.
Objectives: To drive more traffic to the website, grow their audience on social media and to
have a real community feel, but first and foremost, to increase sales.
Past activity: Prior to enlisting Blind Pig Media, they hadn’t done any paid advertising and
were just participating in organic posts on Facebook and Instagram.
What we have done so far: We have run a variety of adverts to test different audiences,
different copy, different formats etc on both Facebook and Instagram. Most of these ads so
far have been run for a few days with a small budget (of around £20). So far, the most
successful advert has been a carousel ad on Facebook retargeting abandoned carts. This
has been the most successful audience to target so far, so we have placed more budget
behind this audience and also folded in a custom lookalike audience.
What we want to do next: Now we have completed a few weeks of ad testing, we would
like to develop a more long term strategy for this clients entire paid advertising on both
Facebook and Instagram (including stories). We are currently in their busiest buying time
(winter and of course Christmas) so it is paramount that we get this plan established and set
up ASAP.
What we will need from you:
● Initially, we will need a brief analysis of previous activity and performance.
● Then we will need a detailed plan for the rest of the year (until end of Dec) detailing
what ads we will run, at what budget, any testing which will take place etc.
● Once that plan is set up and in place, you will then be responsible for day to day handling of the ads - including making any amendments to budget, audience, content etc.
● On top of this, we will require a weekly report detailing the success of the week before, any learnings from the ads that have been running, and what we plan to change and implement for the week ahead as a result of this
Skills:
carousel,customization,development,facebook,social media,web,instagram advertisement (instagram ads)
- Category
Source: peopleperhour.com
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